Public Relations management is still about establishing and maintaining good communications with people. But online services are changing the communication paths significantly.
Your online reputation should be monitored. If customers are talking positively, you can thank them for their comments. If you see negative comments online, you can quickly react to resolve any problems.
AbiTeq Marketing can help you setup and manage web PR to best suit your needs and budget. We can show you tools to scan the internet for keywords like your company or product name that will signal feedback. We can identify key forums and channels where your interests are discussed regularly. We can design a strategic plan for building credibility, or develop a program to rebuild your reputation after a PR problem.
Read more about Online Reputation on Wikipedia...