Internet Marketing
AbiTeq Skills
AbiTeq Marketing Skills:
Search Engine Marketing (SEM) &
Pay Per Click Advertising (PPC)
Paying Search Engines To Help Potential Customers Find You
Paid search engine advertising provides an effective alternative for displaying your website page link in response to a search using specified keywords or phrases. Paid search ads can get you listed on the first results page without the delays, uncertainty and labor required for organic (free) search engine rankings using optimization techniques.
Essentially, most Pay Per Click (PPC) advertising programs allow you to bid a price you will pay for any listing where the searcher clicks on your ad as a result. So you only pay for inquiries. The challenge is to insure they are qualified enough to be of greater value than your bid.
How it works according to Google:
- You create your ads
- You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
- Your ads appear on Google
- When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
- You attract customers
- People can simply click your ad to make a purchase or learn more about you. It's that easy!
AbiTeq Marketing's search engine marketing skills insure your PPC campaigns are well designed (use valuable keywords), well written, and well monitored in real time (raise, lower add and subtract keyword bids) to optimize your advertising ROI.
Unlike traditional advertising, PPC offers measurable results. We can see specific feedback in the number of clicks and we can follow these searchers through to our end goal (lead or buy), so the total investment for any keyword is easily evaluated for profitability. And limits can be set for maximum cost for a keyword in one month, so you are not at risk for unexpected runs. In a few months you often have predictable and profitable results with a well designed and managed PPC campaign.
Picture a website selling footballs. A good keyword (found with Google's own evaluation tools) might be "buy football". You have a pretty good confidence level whoever searched using this phrase wants to buy a football. So you should expect a high percentage of qualified leads, and if our landing page is well designed and the product competitive, you should see a high percentage of sales as a result. All these steps can be predicted and monitored for a high degree of reliability making PPC a cost effective advertising medium.
AbiTeq Marketing can design a Pay Per Click advertising program for you that will soon become a valuable well for mining new customers. We highly recommend this method of advertising.
Next: Local Search
Read more about AbiTeq Marketing PPC and SEM on Wikipedia...