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AbiTeq Marketing Skills:

Search Engine Optimization (SEO)

Helping Potential Customers Find You

Search engines such as Google, Yahoo, Microsoft Bing can help your potential customers find you rather than your competitor. A good search engine optimization (SEO) strategy insures your target customer clicks on your site and see your message early in their buying process. With an effective SEO plan, your website receives the most, and/or best qualified, traffic looking for your products and services.

SEO generally refers to non-paid search rank, or "organic" ranking, which results from maximizing the position of a website reflecting the chosen keywords or phrases used by your target potential customers when looking for your product, service or company on the web. Search engine rank depends on a number of changing variables that are intentionally not published. AbiTeq's SEO experts monitors and integrates the latest, proven SEO methods such as implementing proper website structure around a set of the best keywords, encouraging links from other valued websites, and helping you develop active participation in the social web.

Paid search position such as Pay-Per-Click (PPC) is a separate skill generally listed under Search Engine Marketing.

Note the following search engine usage survey results as of 2007:

"Local SEM firm WebVisible and Nielsen last year [2007] surveyed U.S. consumers about their local search behavior. Local search usage Search engines were rated the number one resource for finding local business information. Here’s how the responses broke down in terms of professed usage: –Search engines: 74% –Print yellow pages: 65% –Internet yellow pages: 50% –Traditional newspapers: 44% –Print white pages: 33% –Television: 29% –Consumer review websites: 18 % (Percentages are greater than 100 because respondents were permitted to select more than one answer.) " - Survey: Search Now Top Resource For Local Information by Greg Sterling

Read more about SEO on Wikipedia...

Next: Local Search